Turn referrals into a steady client pipeline.
You carry the practice — the clients, the deadlines, the referrals — and the IG calendar that should compound alongside that never ships. We build the cadence a solo practice actually keeps up with — once a month, on retainer.
Built for the kind of practice the referrals already run on — solo CPA, two-attorney firm, independent advisor, neighborhood insurance agent, fractional consultant.
- Audience size
- Local professional-services & referrals
- Neighborhood buyers 35–55
- Avg retainer
- $499–$999+ / mo
- Solo-practice retainer
- Typical outcome
- 3–6 new client inquiries / mo
- Ranked by consults booked
What lands in the calendar
Four working pieces that fill a practice’s IG calendar.
Every deliverable runs on a recurring template, not invented from scratch between client calls. You walk into the monthly review and sign off on what already went out the door.
Thought-leadership carousels that turn expertise into DMs.
A 7-slide IG carousel every month that distills one piece of the partner’s expertise into a scannable artifact — the unit of content that books a consult on a Tuesday morning. No longer the half-finished LinkedIn post the partner drafts between client calls.
Client-testimonial Reels shipped from a monthly log.
A 30-second client-on-camera Reel every month, sourced from a recurring testimonial log the practice keeps light. The Reels the practice should be running but never has time to film — filmed, captioned, and shipped on autopilot.
Deadline-driven timely posts that ride the calendar.
Tax-day, fiscal-year-end, open-enrollment, regulatory-change calendars all pre-loaded — so the timely posts go out before the deadline week, not the morning of. The practice stays top-of-feed when the prospect is actually searching.
“Ask the expert” UGC ads for cold-audience retargeting.
A monthly UGC compilation from the partner’s own DM Q&A, reshaped into a paid carousel ad for cold-audience retargeting. The practice’s expertise answers the prospect’s first five questions before the consult is even booked.
What the feed actually looks like
A Cobblepost-powered practice Instagram, week by week.
Three rows from a real month on a Cobblepost retainer — a Tuesday thought-leadership carousel, a Thursday client-testimonial Reel, a Saturday deadline-driven timely post. Same cadence every week so the practice still has the daylight to actually run clients.
- TueThought-leadership carousel — 7 slides distilling this month’s client-faq into a scannable artifact514 plays · 38 saves · 12 “DM-ing the firm” replies
- ThuClient-testimonial Reel — 30 seconds on camera from this month’s log288 plays · 21 saves · 9 reshares
- SatDeadline-driven timely post — what the upcoming tax/fiscal/regulatory date means for a neighborhood practice17 link clicks · 24 inquiry DMs · 6 consult tags
Trusted by solo accountants, two-attorney firms, and independent financial advisors from Charleston to Boulder — the kind of practices the referrals already run on.
Get started
Your next client inquiry, six IG posts deep.
Free audit, written teardown within 48 hours. We email you back within one business day whether we end up working together or not.
Replies within one business day · no pushy follow-ups
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