What a 90-day plan looks like in a real quarter.
Four composite sample wins — one per top-tier vertical — showing the starting problem, the channels and cadence we ship in 90 days, and the one concrete result that came out the other end. Every business name below is obviously a sample; the shape of the engagement is exactly what a real Cobblepost retainer looks like.
All names, brands, cities, and numbers below are composites — illustrative samples of what a 90-day Cobblepost engagement looks like for a two-chair dental practice, a solo real-estate agent, an independent gym, and a two-tech HVAC shop. Real client references are supplied on request during the free audit.
Four composite wins
One per top-tier vertical. Same 90-day shape, different calendar.
Read them in order — starting problem on the left, channels and cadence down the middle, the one number that moved on the right. Same column structure across all four, so comparing verticals is a single glance.
Dental
Maple & Main Dental
New London, WISample
Archetype
Family-run two-chair general dentistry practice — owner-dentist, one hygienist, and a front desk serving families and shift workers.
Starting problem
The practice had a quiet Facebook page, no Instagram rhythm, and three open hygiene slots most weeks. New-patient inquiries averaged two or three a month, but the front desk could not tell which posts or referrals were producing them.
What we did in 90 days
Built out Instagram and Google Business Profile in week 1–2, then ran a 90-day cadence around first-visit walkthroughs, hygienist Q&As, patient-approved smile stories, local lead ads, and same-day replies. The front desk received a simple source tag for every inquiry, plus a one-page ROI memo on the 1st of each month.
- Instagram & Google Business Profile — Built out week 1–2
- IG posts — 12 / month — 3× per week, written around first-visit questions
- IG Reels — 4 / month — hygienist Q&As, smile stories, and new-patient walkthroughs
- Meta lead ads — Geo-fenced 12-mile radius, creative refreshed every 14 days
- Community management — 2× per week — same-day DM replies + a Friday "this week's open hygiene slot" post
- Reporting — One-page monthly ROI memo on the 1st
One concrete result
15 new-patient exams booked in 90 days from Instagram + GBP.
Before the plan, social produced 2–3 inquiries a month and roughly three open hygiene slots each week. After 90 days, 10 of the 15 exams were kept, bringing the average open-slot count down to one per week.
Numbers shown above are illustrative composites — real client references supplied on request via the free audit.
Real estate
Greta Hollis, Westbridge Realty
Pepin, WISample
Archetype
Independent-contractor solo agent running their own small-lake book of business — reliant on Zillow alerts, no listing-launch system.
Starting problem
Listing stock drying up — 4 listings in two quarters on a small-lake market. 90% of past clients were one-and-done buyers. Instagram had been dormant since the previous Q4 and there was no Reels cadence, no sponsor-of-influence nurture for the past-client sphere.
What we did in 90 days
Repositioned the brand around "the Pepin-lake agent" and shipped a 90-day Reels cadence anchored on every listing launch, with a paid boost behind each one and a 12-touch past-client nurture tied to a "thinking of selling?" magnet.
- IG profile + grid — Rewrite week 1 — positioned as the Pepin-lake agent
- Reels — 6 / month — one per listing launch + a weekly "off-market tip"
- Paid boost on listing Reels — $120–$200 over 7 days, refreshed per launch
- DM auto-reply bot — Always on — answers the 6 most common listing questions
- Past-client email — 12-touch short series with a "thinking of selling?" lead magnet
- Reporting — Weekly memo against listing-inquiry conversion
One concrete result
14 listing inquiries in 6 weeks from Reels.
2 of those 14 converted to signed listings within 30 days — roughly a $56k expected GCI lift over her baseline run-rate.
Numbers shown above are illustrative composites — real client references supplied on request via the free audit.
Gyms / Fitness
The Iron Nook
Northfield, MNSample
Archetype
Single-location strength-training gym + open-gym — owner-operator plus two part-time coaches.
Starting problem
Post–New Year sign-up drop-off was steep: February sign-ups came in 41% below January. Trial-pass conversion sat at 18%, and most trial users did not rebook past week 2. They were posting niche technique clips to TikTok once a month and had no Instagram presence at all.
What we did in 90 days
Stood up IG and TikTok in week 1, filled a 30-hook content bank in week 2–3, and ran a 90-day cadence of always-on posts, short-form video, trial-pass pushes, and TikTok ad tests against the offer — built around a one-month-unlimited trial.
- IG & TikTok — Built out week 1
- Content bank — 30 hooks over week 2–3
- IG posts — 12 / month — scripted around the 4-week strength block offer
- TikTok short-form — 8 videos / month on the same offer
- Trial-pass push — Weekly signup push + monthly class-cap-acquisition creative sprint
- TikTok ad tests — 15-mile geo + interest targeting from existing member demo profile
- Community — 2× per week same-day DM + comment replies
One concrete result
18 new member trials from one TikTok.
A 22-second "what's in the barbell loading scheme" video pulled 18 trial sign-ups; 11 of those converted to a 3-month membership.
Numbers shown above are illustrative composites — real client references supplied on request via the free audit.
Home services
Main Street HVAC
Cedar Falls, IASample
Archetype
Independent two-tech HVAC shop serving local homeowners — owner-operator, one field tech, and a referral-led calendar that fills unevenly by season.
Starting problem
The shop was doing good work but had no repeatable way to show it: social-sourced inquiries averaged 3–4 a month, and roughly five service slots stayed open each week outside peak weather. Finished jobs lived in the camera roll, with no source tag to show which posts produced a call.
What we did in 90 days
Over 90 days, turned one completed install into a before/after project Reel, added a seasonal tune-up offer two weeks before demand, reshared a fresh review each week, and introduced crew, licensing, and job-site trust content. Every inquiry was tagged as Reel, offer post, review reshare, or referral in the booking sheet and reviewed weekly.
- Instagram & Google Business Profile — Built out week 1
- Before/after project Reels — 4 / month — one completed job turned into a 30-second proof story
- Seasonal offer posts — 2 / month — tune-up and maintenance offers timed two weeks ahead
- Review reshares — Weekly — new 5-star review repackaged as a native social proof card
- Crew + licensing content — 2 / month — the people and credentials behind the truck
- Inquiry attribution — Weekly — source tag captured on every quote request and booked job
One concrete result
17 attributable quote requests and 9 booked jobs in 90 days.
The illustrative baseline was 3–4 social-sourced inquiries a month and roughly five open service slots per week. In the 90-day post-period, 17 quote requests were tied to the tagged content sources, 9 became booked jobs, and open slots averaged one to two per week. No revenue or outcome is guaranteed.
Main Street HVAC is an illustrative composite — figures are sample attribution math, not verified client results. Real client references are supplied on request via the free audit.
The trust gap
The questions every Main-Street owner asks before signing.
Four small businesses on the cards above. Four versions of a slow or uneven calendar before we got the call. Here is exactly what closed the gap, in plain English — so the next time you’re comparing agencies, the math is in front of you before you make the call.
Plan in writing
You sign off on the 90-day math before any retainer starts.
Four offers, four audiences, four KPI targets — written down before a dollar changes hands. No surprise add-ons in month 2 and no quiet rewrite of what success looks like.
Sample wins
These show shape, not just outcomes.
Real client names + numbers are shared on request during the free audit — but the channels and cadence above are exactly what a real 90-day engagement looks like for a dental practice, a solo agent, a single-location gym, or a two-tech HVAC shop.
Built for your town
Independent dental, solo real estate, fitness, and HVAC shops.
The tactics that win a listing on a Pepin kitchen table do not fall out of a national playbook. Same goes for the dental chair, the lifting gym whose January spike flat-lines by February, and the HVAC crew whose best proof is still sitting on a phone between jobs.
Get started
Want the next 90 days to look like one of these for your business?
One free audit, one vertical-specific playbook, one monthly reporting cadence that closes the trust gap above. We’ll write up the teardown within 48 hours whether we end up working together or not. Prefer email? Send a note to cobblepost-qsdx7p@polsia.app.
Replies within one business day · written teardown within 48 hours