Turn every finished job into your next booked call.
You do the job, leave a 5-star site, and someone else gets the next referral because they have a before/after Reel and you don’t. We build the Instagram cadence that makes your finished work compound — before/after Reels, seasonal offer posts, 5-star review reshares, and “Meet the crew” trust content that turns a homeowner scroll into a booked call.
Built for the kind of trade that runs on referrals already — solo plumber, two-tech HVAC shop, neighborhood electrician, seasonal landscaping crew.
- Audience size
- Local homeowners & property managers
- Buyers 30–60, homeowner lifecycle
- Avg retainer
- $399–$799+ / mo
- Trade-service retainer
- Typical outcome
- 4–8 new job inquiries / mo
- Ranked by booked calls
What lands in the calendar
Four working pieces that fill a trade’s IG calendar.
Every deliverable runs on a recurring template, not invented from scratch between jobs. You sign off on what already went out the door in your monthly review call.
Before/after project Reels that do the selling.
A 30-second before/after Reel each month — the unit that converts a homeowner scroll into a DM. No more half-finished clips sitting in your phone between job sites.
5-star review reshares that close the skeptic.
Every Google/Yelp 5-star reposted as a native IG card the same week it lands — the social proof homeowners actually read before hiring a stranger to come inside.
Seasonal offer posts timed to your booking calendar.
Spring AC tune-up, fall gutter cleanout, winter pipe-wrap — posts go out 2 weeks before peak demand, not the day the phone slows down.
“Meet the crew” trust content that wins the front door.
A monthly crew spotlight or licensing/insurance card post — the trust signals that get a homeowner to open the door to a stranger, without a word-of-mouth referral.
What the feed actually looks like
A Cobblepost-powered trade Instagram, week by week.
Three rows from a real month on a Cobblepost retainer — a Monday before/after project Reel, a Wednesday seasonal offer post, a Friday 5-star review repost. Same cadence every week so the trade still has the daylight to actually run jobs.
- MonBefore/after project Reel — 30 seconds, job completed this week622 plays · 41 saves · 19 “DM me a quote” replies
- WedSeasonal offer post — timed 2 weeks ahead of peak demand31 link clicks · 27 inquiry DMs · 8 quote requests
- Fri5-star review repost — same week it lands on Google/Yelp294 plays · 18 saves · 11 reshares
Trusted by solo plumbers, neighborhood electricians, HVAC shops, and seasonal landscaping crews from Portland to Nashville — the kind of trades the referrals already run on.
Get started
Your next booked job, six Instagram posts deep.
Free audit, written teardown within 48 hours. We email you back within one business day whether we end up working together or not.
Replies within one business day · no pushy follow-ups
or grab the printable Main Street Social Checklist first →